Let's say you're about to start you dream PT practice - the one where you get to treat patients just the way you want…for as long as you want…without the pressure of seeing multiple patients at a time or worrying about whether you're meeting the metrics of the "large corporation".
Or maybe you already have a PT business website, but the one you have right now is NOT getting you any new patient leads from the internet. Instead it's acting like a pretty online business card that people look at once and then easily forget about.
Either way, you've decided you need a new website and the first question you ask if "Which platform should I use to build my new website?"
How do I know this?
Because I've been asked this question COUNTLESS times by physical therapy business owners just like you.
And you want to know the secret answer I give them?
It's the WRONG question to ask…
(I'll explain more in a second…)
If you want to know the BIG question you SHOULD be asking, then stick around to the end…
But first, let's look at why people ask this question to begin with.
The biggest reason this question is asked is because there is countless conflicting information on the internet about website development.
If you talk to anyone who calls themselves a professional web developer, you'll find they recommend one particular platform for building your website (hint: it's called Wordpress. You've probably heard of it…more on that later…)
A "professional" will tell you that you need Wordpress because of all it's special features…blah…blah…blah…
And that's great! Wordpress is amazing…but do you need all those special features to attract new patient leads from the internet? The truth is NO.
(How do I know? Because I've been attracting leads on the internet for my cash practice WITHOUT Wordpress!)
The biggest problem with Wordpress is that it is NOT user friendly. For the average physical therapist who has very little computer programming background, it's not the easiest thing to update and make changes on your own.
Wordpress is a great way to waste a lot of your precious time that you should be spending elsewhere as a physical therapist growing your business…
(Now - I realize there are some of you out there who are more "techy" than others. If you already know how to use Wordpress, then GREAT! Keep doing your techy stuff!)
So, if you're not going to use Wordpress, that leaves the "drag and drop" options…including Wix, Weebly, and Squarespace, which are all well-known website builders at this point. All of these services allow someone who is NOT TECHY to build their website by dragging and dropping elements onto a page.
This may sound simple, and it is (relatively). You can do lots of amazing things with these streamline programs, including everything you want to do to attract more new patient leads from the internet.
They're a great option for the DIY physical therapy business owner who feels comfortable "tackling the tech" and has the time to do so.
But here's the kicker…no matter whether you hire someone to build a wordpress site, or you build your own on wix, weebly, or squarespace, the platform DOES NOT determine how well your website CONVERTS.
And what do I mean by convert?
Convert = how well you can get traffic (visitors) to your website to become new patient leads.
In other words, when people visit your website, do they either….
Pick up the phone and call you?
Fill out a form?
Request more information?
Do you get their information (phone, email, etc) so that you can start a relationship with them?
If you have a ton of website visitors, but don’t have a growing email and/or phone list to show for it, then your website isn't converting, and you're going to have to rely on word of mouth or MD referrals for new patients.
And NO ONE wants to rely on OTHER PEOPLE for ALL their business…do you even have a "business" if you do? (a question for another day…)
So here's the question you really should be asking BEFORE you build a new website…
"How does my website fit into my business' bigger marketing strategy?"
Do you know the answer to that question?
If not, then you have some planning to do before you even consider picking a platform for your new website.
Need help answering that question? I've got a planning worksheet that will guide you through the questions you need to ask yourself BEFORE you build your website…so that your time and effort is NOT wasted.
Would you like a copy of the "Ultimate Muse-Ask Questions Before Building A New PT Website"?
If so, just click here: