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Written by Christine Walker, PT, DPT, PYT, PES
Do you have shiny object syndrome?
 
So I just got off an awesome conversation with one of my website clients and we were talking about the difference between pretty websites and websites that actually work…and how that can differ based on which industry you're in. So, here's the crazy thing: This owner had both a CrossFit gym and a PT practice. And we were talking about how in his CrossFit gym, he would have lots of clients come in and say, "Hey, you know, your website just looked awesome. I compared it to everybody else's and I just knew that's where I wanted to be. It just looked so cool."
Written by Christine Walker, PT, DPT, PYT, PES
You have hundreds…maybe even thousands of blog posts hidden inside you…you just don't know it yet. 
 
I find that many people go through all the technical details of setting up their blog, only to find themselves faced with "blank page syndrome"…staring helplessly at a white page a of paper with increasing panic…"what do I write about?...how am I ever going to think of topics each week? Do I really have to do this each week? Is this even WORTH it?"
 
Wow…that's a lot of pressure to put on yourself, and if you're a young entrepreneur then I know you don't need any more added pressure than you're already going through…
Written by Christine Walker, PT, DPT, PYT, PES
I'm a huge proponent that the riches are in the niches…because it's TRUE. People don't want generalist anymore…they want specialist…people who have worked with others JUST LIKE THEM. 
 
I'm female, with long thick hair that I like cut in layers…do you think I’m going to go to my husband's barber to get it cut? NO Of course not…I'm going to look for someone who has experience….no way am I letting a men's barber touch my hair. 
 
But the most common objection I hear to the "riches in the niches" scenario is when someone tells me that they're good at everything…and let's say for arguments sake that it's actually true…they are a "specialist in everything"…do they market to everyone online? 
Written by Christine Walker, PT, DPT, PYT, PES
Every December, my husband and I treat ourselves to a date in the middle of the day to got see the new Star Wars movie…while the kids are in school (don’t tell my kids!) We just love Star Wars. Growing up both my husband and I were total Star Wars junkies.
 
When the movie comes out, we're all excited. We’re debating what’s going to happen…is Luke going to train Rey? Is she going to turn to the dark side? We're avoiding being online because we don’t want to see any spoilers…
 
Imagine if we showed up to the theater and instead of seeing the movie, all we see are the actors on screen talking about acting….they talked about the type of acting techniques they use in each scene, they get all excited about how good the performance was…What would you be thinking?! 
Written by Christine Walker, PT, DPT, PYT, PES
Have you NAILED your website? 
 
Here's the scenario I commonly see play out…
 
Sarah wants to start seeing some patients on the side to start a cash pay PT practice. She plans to grow the practice while keeping her current job, and then transition to just working for herself.
 
Sarah is just starting out, and so she wants to keep expenses minimal as possible. 
Written by Christine Walker, PT, DPT, PYT, PES
I know…it's so attractive.
 
The idea of allowing patients to book directly on your website sounds like a dream (especially if you're a solo practitioner without a secretary!)
 
You can cut the phone call, avoid the back-and-forth about who is available and when…it's going to save you lots of time and hassle, right?
 
Or is it? 
Written by Christine Walker, PT, DPT, PYT, PES
You only have 7 seconds. 
 
That's because our attention span on the internet is so poor (did you see the Times article that said our attention span is shorter than a goldfish!?)
 
Animal comparisons aside, you only have a few brief seconds to capture a visitor's attention and KEEP them on your website. 
 
Use your seconds wisely. So how do you do that?
Written by Christine Walker, PT, DPT, PYT, PES
I'm going to say something that a lot of you probably don't want to hear, especially if you're just starting your own practice and are desperate for patients…
 
Most cash physical therapy practices fail because they DON'T create their business, especially their WEBSITE, for their ideal patient.
 
Instead, they try to be the "jack-of-all-trades", the PT who can "do everything", thinking that they'll attract everyone to their business. The truth is, if you market to everyone you specialize in NO ONE. 
Written by Christine Walker, PT, DPT, PYT, PES
You finally did it. You quit your run-of-the-mill PT job and started your own practice. 
 
And you couldn't be more excited…or scared…all at the same time. I know, because I've been there.
 
When I first started my cash PT practice I was completely dependent on my personal efforts to get patients. Word-of- mouth was my main referral source…which is not a good thing if you want to grow and scale a business. You're not going to get anywhere very fast depending on others for new patients.
 
So I decided I had to figure out how to get patients from the internet, but I had no idea how. Fast forward a few years and now I consistently get new patients from the internet. So…if you want to attract new patients fro the internet, what do you have to do? 
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About Christine Walker
When my life seemed like it was spiraling out of control...learning how to design a profitable physical therapy website saved my cash practice...and my family. 

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