Somewhere along the line as a physical therapy business owner you've probably heard the word "SEO".
In our profession, we're used to hearing a lot of acronyms…and sometimes they can be confusing…
I remember once when I was chart reviewing in acute care cardiac I kept thinking "Wow! How weird that all these patients have CP" (thinking: cerebral palsy…I am a peds therapist by training…)
Of course, cardiac doctors use CP for "Chest Pain"….duh….
Anyway…you may be wondering what SEO is.
SEO stands for "Search Engine Optimization".
In a nutshell, it means "what can I do to my website to organically get it to rank higher".
In other words, what you can do to your website to rank higher WITHOUT paying for ads.
Sounds awesome right?